If you are designing your own advert or getting a design agency to provide us with it, you will need to follow these technical specifications so that we can get it onto our digital screen…
Screen Specs –
Resolution: 600 x 280 pixels
Static Adverts: JPG – RGB colour format (Please do not use CMYK)
Motion Adverts: .mov/mp4 – H264 codec
Avoid: Full screen white backgrounds
· Don’t put too much detail on the ad, people cant read a lot when driving past!
· Would you remember a phone number? Maybe just instruct people to google or Facebook your service.
· Don’t add too much animation, it can distract from the key message.
· Include a key message that is memorable.
· Great visuals! Nice looking ads catch the eye. Use good images and use of colour.
Any questions? Need a designer? Please give us a call and we can put you in touch with a designer to get your ad live!
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